Our Story
Emotional symbols of liberation
ABOUT THE BRAND
Often, we find ourselves holding back, trapped by fear and self-doubt.
We hide parts of our identity for fear of judgement or rejection. But there is one way to live in truth; to live true to who we are. When we awaken our authentic selves, hidden aspects have room to emerge. VICKY SHAWE UNLEASHED. Yes, it is a path that requires courage, vulnerability and a willingness to embrace the unknown. As well as sacrifices.
We know sacrifice.
Our emblem, the ram, a revered creature, one of the first to grace existence, is a symbol of strength, power, unwavering determination, wisdom and enlightenment. It also signifies sacrifice.
ABOUT THE JEWELLERY
We introduce our exquisite line of jewellery – revolutionising the concept of luxury with a bold twist.
Our pieces seamlessly blend minimalist elegance and opulent extravagance to create a captivating fusion that appeals to modern luxury enthusiasts. Graceful contours and meticulous detailing, embellished with diamonds and precious gemstones in a range of vibrant colours, come together harmoniously in an expression of pure elegance. Rather than simply accentuating the gemstones, our approach uses innovative techniques to enhance the character of the design. We achieve this by incorporating contrasting elements, such as the use of dark grey finishes on gold, bridging the gap between styles and adding a touch of irresistible softness with velvety matte finishes.
Versatility is at the heart of it all as our designs take shape and form. With every glance and gentle touch, dynamic movement brings each piece to life, creating an immersive tapestry of visual delight for the senses. This collection is a contemporary masterpiece of wearable art, created for those with an unapologetic appetite for unparalleled aesthetic appeal.
ABOUT THE DESIGNER
From the beginning, Vicky’s journey as the visionary artist behind our jewellery was driven by an unshakeable passion for self-expression. With a background in fine arts in Toronto, Canada, and two decades of experience in the performing arts, her designs are charged with a unique artistic flair.
They often tell a story or convey a message that transcends physical boundaries, incorporating unconventional forms and techniques that challenge conventional norms. The journey began with an intriguing yet elegantly simple clay-beaded choker.
For Vicky, the creative process went beyond mere product development to encompass the very essence of fashion and personal expression. In her first three creations, a striking resemblance to a ram emerged, symbolising attributes of strength, power and determination.
It was at this moment that the inspiration for our brand logo took root and began to flourish. As Vicky’s designs flowed from her heart to her hands, she discovered that her creations had a deeper purpose than personal adornment. She realised that true beauty lies in embracing one’s inner self and this belief became the core of our brand.
Our jewellery is meant to be shared with the world, to celebrate those who express their authentic selves and enhance their outfits with accessories that speak to their individuality.
Vicky’s designs seamlessly blend a rock-inspired aesthetic with premium materials. Crafted with meticulous detail, they are a testament to her love for the art of jewellery making
Our jewellery is not only visually striking but also conceptually meaningful, reflecting an unwavering commitment to unapologetic self-expression.
